Selena Blake writes paranormal, contemporary, and sci-fi romance stories. You’d think that might make it hard then to create a unique author brand, but Selena found a way to create an overarching brand that resonates with her readers. (HINT: She asked them!) Selena offers some creative tips for growing your email list, but she takes that a step further by also gathering phone numbers (for release day texting) and physical mailing addresses (for sending reader swag). With it being ever more difficult to grab and hold a reader’s attention, Selena has implemented some creative strategies that just about any author could use (and readers would love).
Background
I approached Selena about an interview for the Rodeo after reading a truly enlightening post on Romance Divas about how to attract readers to your mailing list (which you can find a repost of it on Selena’s blog using the link below). Then I visited Selena’s website during my pre-show research and promptly lost probably 30 minutes as I dug into all the fantastic things that she had there for her readers. After the interview, I felt like I walked away with my head stuffed with new ideas. Selena puts her fans front and center in everything she does, and it shows.
Connect with Selena