It’s hard to convince newbies that platform is important. It’s even harder to build a platform. And it’s harder still to balance platform with the writing. But I came across an interesting article this week by Jeff Bullas and thought this part was worth sharing. The whole thing is worth reading.
Proof that Platform works:
“One of the worlds biggest music stars ignored the traditional mass media product launching process. She bypassed the “normal” mass media release of a radio campaign, multiple TV appearances and retail and consumer brand promotions. Instead she announced it on Instagram to her 8 million followers with the word “Surprise” and proceeded to launch the 14 songs and accompanying 17 videos on iTunes.
It was a success and it exceeded the album downloads of the previous album which had used the traditional marketing model. Its a trend that is not going away anytime soon. “ Read the rest…
So here’s the takeaway: what one thing can you do today to build your platform?
By the way, I’m on instagram. Are you?
