Hello all!
The topic of bookmarks came up on one of the loops I’m on and I promised to show off my bookmark design. (I’ll include some more info and thoughts about bookmark design for indie authors after the images.)
Details
I get the 2″ x 8″ bookmarks from GotPrint: http://gotprint.net/g/uploadBookmark.do
These are 4 color front and back in 14pt Gloss coating cover and UV. They’re a good weight, heavy duty enough to last but flexible enough to bend when they need to. The color was very saturated, the printing crisp, and I really liked the feel of the glossy coating.
Why this Design
These fit my print books well and provide plenty of space. I use my bookmarks as a flyer of sorts. Rather than being book centric, they’re author centric. They tie in with my brand and promote my books in general via review snippets and then on the back I have a list of all my books and a decorative blank space to sign the bookmarks. I like that they don’t promote a single book because I have romance trading cards that promote individual books. These are nice to hand to a new-to-me reader so that they can get a glimpse of what I write. I also tried to make them pretty rather than packed with “buy me” information. I wanted something that readers would want to keep, if not collect.
Bookmark Design for Indie Author Tips
- Remember that a lot of bookmarks go in the trash, so think of what you can do to make yours collectible.
- Consider creating a design built around your brand rather than one book.
- Try to drive traffic to your website/social media, and if you can, your newsletter.
- Leave a space to sign the bookmark as readers love getting something signed from the author.
Questions? Comments?
Feel free to leave a comment below and/or share a link to your bookmarks so we can all check them out.
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